Chutki brand
"Chutki Mouth Freshener "is a popular Mouth freshener brand in India.
The brand was launched in 1970 and has been still popular.
The young girl's photo becomes a symbol of the brand's identity.
Chutki logo
The Chutki girl
The model inside the chutki pouch is - Anita Damel'o
The story behind the girl
The real name of Chutki Girl was Anita Damelo.
Anita Damelo is a model and she could not touch success at the same time participating in the Miss India contest in the year 1968 and could not make it to the top 20 contestants in the final.
In the year 1970, Chutki Mouth Freshener wanted to print a model's photo on the top of its pouch.
Impact on company brand-
After printing the girl's photo on the brand pouch. the brand becomes more successful.
in 2023 also the brand running successfully in the market.
without the girl photo, the brand has no such value.
so the company does not change the model photo from the brand pouch.
and the girl also brands identity of the chutki mouth freshener.
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